Privacy Policy
Important Notice: Please read this carefully regarding our privacy policy.
ValuTrac Software, Inc. (“ValuTrac,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our websites, use our products and services (including ValuTracOne and the ValuTrac Appraiser Directory), or otherwise interact with us.
When you visit our publicly facing website and choose to interact with us for marketing purposes (for example, by requesting a demo, subscribing to communications, or submitting a contact form), we may collect information such as:
When you register for and use the ValuTracOne appraiser portal, we collect information needed to create and manage your account, including for example:
When an appraiser registers to be included in the ValuTrac Appraiser Directory (available to ValuTrac software customers), we collect information such as:
Each customer of the ValuTrac web‑based service has its own dedicated instance of the platform. In using that instance, our customers may collect and store information about their users, appraisers, borrowers, and other parties. In many cases, ValuTrac processes this information on behalf of the customer as a service provider. The customer’s own privacy notices and agreements govern how they collect and use that information.
Our servers may place and read cookies and similar technologies when you visit our websites or use our applications. Cookies are small text files stored on your device that help websites operate, remember your preferences, and gather usage information.
We use both:
We collect aggregate, non‑identifiable information about how users access and use our websites and services to help us understand overall usage patterns and improve our offerings. Our server logs may record information such as IP address, browser type, device information, and pages visited.
We use information collected through our public website to:
We use information collected through the ValuTracOne appraiser portal to:
We use information collected for the ValuTrac Appraiser Directory to:
We use information stored in each customer’s instance of the ValuTrac service to:
In these cases, we generally act as a service provider or processor under applicable data‑protection laws and use the information solely as permitted by our agreements with the customer.
We may use information (including log and aggregate information) to:
We use cookies and similar technologies to:
You can configure your browser to refuse cookies or to alert you when cookies are being set. If you choose to block cookies, some features of our website, app, or services may not function properly.
If you provide your email address for marketing or informational purposes, we may send you promotional emails about ValuTrac products, services, or events. You can unsubscribe from these communications at any time by using the “unsubscribe” link in the email or by contacting us directly. We may still send you non‑marketing communications related to your account or our ongoing business relationship.
We may share information with trusted service providers who perform services for us, such as:
These service providers are permitted to use information only as necessary to perform services on our behalf and are subject to contractual obligations to protect it.
We may disclose information if we believe in good faith that such disclosure is:
If ValuTrac is involved in a merger, acquisition, financing, reorganization, or sale of all or a portion of its assets, information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any material change in ownership or in how your information is used, as well as any choices you may have.
If you need to update, correct, or delete information stored in a ValuTrac service:
For marketing communications, you can opt out at any time as described above.
This section applies to “consumers” who are California residents and describes your rights under the California Consumer Privacy Act (as amended), as well as how ValuTrac collects, uses, and discloses “personal information” in that context.
In the preceding 12 months, depending on your interactions with us, we may have collected the following categories of personal information:
For users whose information is stored within a customer’s instance of the ValuTrac service (for example, lender or appraisal‑management‑company users, appraisers, or transaction parties), we generally collect and process personal information as a service provider to that customer. In those cases, the customer’s own privacy policy and CCPA disclosures will primarily govern.
We collect personal information:
We use personal information for the business purposes described in Sections 2–5 above, including to:
We may disclose the categories of personal information described above to:
We do not sell personal information or share personal information for cross‑context behavioral advertising as those terms are defined under the CCPA.
Subject to certain exceptions, California residents have the right to:
If ValuTrac is processing your information solely as a service provider for one of our customers, we may refer your request to the relevant customer (for example, your lender or employer) to respond directly, as required by law and our agreements.
If you are a California resident, you may submit a verifiable CCPA request by:
Please include your name, contact information, and a description of your relationship with ValuTrac (for example, website visitor, ValuTracOne user, appraiser, etc.). We will use the information you provide and information we already maintain to verify your identity before fulfilling your request. Where we act as a service provider, we may direct you to submit your request to the relevant customer.
We will respond to verifiable requests within the timeframes required by applicable law.
We use industry‑standard administrative, technical, and physical safeguards designed to protect information under our control from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
If you have a question, concern, dispute, or complaint about our privacy practices, please contact us first so we can try to resolve it:
We may update this Privacy Policy from time to time. If we make material changes, we will post a prominent notice on our website and update the “Last Revised” date above. Your continued use of our websites or services after the effective date of any changes constitutes your acceptance of the revised Policy.